The Investment List

The industry-standard design tool. Components, prototypes, auto-layout. Claude can export design tokens directly from Figma files.

Adobe's AI image generator — already in use. Generated the From the Kitchen short ribs photo in one prompt. Produces food photography, brand visuals, and custom imagery from text descriptions. Replaces hours of stock photo hunting.

Illustrator for vector logos. Photoshop for photo editing. InDesign for print. Vast overkill until client work demands it.

Already in use. Fast social, print, and presentation assets. Great for handing off to clients who want to self-edit their own brand materials without touching code.

Pangram Pangram's editorial serif. Sharp, confident, and surprisingly warm. Used by editorial-forward studios and high-end product brands. Would replace Cormorant in premium work.

Display serif with real personality — optical size-aware, beautiful at large scales. Feels like a proper editorial magazine. Strong candidate for From the Kitchen headings.

Klim Type Foundry. A text serif with deep craft — designed for sustained reading at body sizes. Serious, distinctive, respected in editorial design circles.

Already in use. Cormorant for editorial warmth, Syne for clean UI. This pairing is punching above its weight. Hold it until a project genuinely needs more.

Already using for From the Kitchen hosting. Git version control is essential. GitHub Pages = free static hosting. GitHub Pro unlocks private repos and more Actions minutes.

Best-in-class Next.js hosting. Instant deployments, preview branches, edge functions. The right move when a project needs server-side rendering or API routes.

Open-source Firebase alternative. Postgres database, auth, real-time, storage. Strong candidate for the real estate app backend. Claude can write Supabase queries fluently.

AI-native code editor built on VS Code. Inline chat, full codebase awareness, multi-file edits. Pairs well with Claude for faster iteration on bigger projects.

Already in use. Priority access to Claude, higher usage limits, access to newer models. The single most leveraged tool in the stack.

Visual automation platform. Connects Outlook, Gentu, Xero, and hundreds of other tools without code. Strong candidate for the medical practice workflow layer.

Context-aware voice dictation — it knows what app you're in, reads the text around your cursor, and types accordingly. Casual in Slack, professional in Gmail, formatted in code. Launched May 2026. Fast and private.

Purpose-built inbound AI phone agents. Someone calls the practice after hours — the AI picks up, answers FAQs, collects basic info, routes urgent calls. Not outbound. Not cold calling. Just a reliable first responder that never misses a call. Fully customizable — you write the personality and logic, they handle the infrastructure. Pick your voice, your LLM (Claude, GPT-4), and connect it to your calendar or CRM via webhooks. A realistic build is a weekend of prompting, not weeks of engineering.

Already planned for the medical practice. Clean accounting, invoicing, bank reconciliation. AIOS can connect directly to Xero's API to pull revenue data.

Async video messaging. Send clients a 2-minute walkthrough instead of writing a long email. Shortens the feedback loop on design reviews and builds trust.

Scheduling that connects to your calendar and eliminates back-and-forth. Essential once you're booking discovery calls regularly. Cal.com is open-source and more customizable.